Bill Scot Glasser
Brilliant Marketing
Utilizing Psychology, Humor and Intelligence
The rarest combination- a master of data and creative. Serious business strategy and endearing humor. Both sides of the brain working in tandem to generate unforgettable results.
Understanding the psychology of how and why customers make their decisions, then developing awe-inspiring campaigns they will never forget.
As an experienced marketing professional, I’ve had the unique opportunity to create several types of high-level marketing campaigns. Over the years, I’ve helped leaders and influencers leave their impact through comprehensive and dynamic marketing solutions. Get in touch right now so we can take your business to the next level.
WHO IS
BILL GLASSER?
Biography
Began working for NBC as a comedy writer at 16. At Emerson college, co-founded a comedy troupe that spawned the careers of several famous comic actors. Shifted into radio, working both on-air and in marketing, developing hundreds of campaigns for all types of clients and businesses. Developed successful marketing campaigns for real estate, automotive, restaurants, entertainment industries, professional organizations, non-profits and more.
Created and executed historic stadium sized events and hundreds of smaller events.
As a husband and father of two daughters, each and every day he walks that fine line between trying to make them proud and totally embarrassing them forever.
Businesses that Benefitted From Bill Glasser
A List of Companies I’ve Worked With
Started as an intern, then hired as a writer.
Began as news writer and producer, elevated to Production Director and performed as an On-Air Talent
(AFTRA Member)
Wrote, Produced and Directed daily segments for "America's Most Wanted Radio" with John Walsh on ABC radio network stations and affiliates.
As an executive for America's Most Wanted, I wrote, produced, supervised staff, and directed all VO sessions.
My Services
To paraphrase the wisdom of Vanilla Ice, "If you got a problem, Yo, I'll solve it."
Every business can do better. No matter how successful you are, there are always ways to generate more revenue, or do more to help members of the community and the planet.
My process is simple:
Intimately understand the product or business
Determine who will benefit from your product or services
Delve deep into the psychology of what makes potential customers respond
Create an addiction to the product, one that can only be fulfilled by consumption
Psychology and Creation. A most powerful combination.
My diverse marketing experience allows me to develop a comprehensive package of services for my clients.
I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing awe-inspiring marketing strategies and business solutions that ensure results-driven success is what I do.
(See below for services offered)
Content Marketing
A form of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
"social media is an integral part of content marketing"
Content is King. A business must continually develop captivating and compelling content.
As a screenwriter, comedy writer and former stand-up comedian, I know how to communicate with an audience and tell a story.
Now you get the chance to let me tell your story to the world.
Digital Strategy
The basic law of evolution also applies to marketing- ADAPT or DIE.
Businesses must be able to get their message across using the most current technology.
I offer a unique professional perspective at the intersection of digital media and marketing strategy. Utilizing unparalleled creativity to ensure you get the most out of your digital strategy. This service will help your business grab the attention of millions in an oversaturated media world.
Media Outreach
&
Public Relations
"Before you judge a man, walk a mile in his shoes." Cherokee Nation Proverb
“Before you criticize a man, walk a mile in his shoes. That way, when you do criticize him, you'll be a mile away and have his shoes.” Steve Martin Proverb
The admonition to walk a mile in someone else's shoes means before judging someone, you must understand his experiences, challenges, thought processes, etc. It is a reminder to practice empathy.
I share this because this is one of the greatest strengths I can bring to your business.
Having been a media "gatekeeper" for many years, I know what pitches will work and how to deliver them.
I know how so many other
PR professionals waste their clients money by doing everything they can to bore or irritate the media gatekeepers they need to appeal to in order to promote your business.
As the Director of Public Relations for multiple radio stations and other companies, I was a "one-man shop."
Research, writing, cultivating connections, establishing long-term relations that resulted in millions of dollars of "free advertising."
I offer this service because I want to leverage my diverse marketing background to help my clients achieve transformational results. With years of experience, I know the industry well and have many close contacts in the media world.
Branding and Imaging
Nothing is more important to your business than your brand. What do people think of when they think of your company?
My approach to creating and refining image and branding is that of a screenwriter.
Together we develop the business into a living character, and build the story that attracts and captivates customers.
This service helps to guide the marketing strategy, and is extremely beneficial to legacy companies
as well as start-ups.
Product Development
and
Implementation
HEROGIES is a business that began with market research and extreme creativity.
After realizing that every culture on the planet has their own version of a "peasant pocket comfort food" except for America, I created, developed and produced HEROGIES, an all American line of pocket foods, that honor, celebrate and give back to American heroes.
Corporate Brainstorming Seminars
Harnessing the creative power of all members of your team, a structured "off-site" exercise that produces impressive results for branding, imaging and marketing, with the added benefit of increased morale, since the staff now feels included, vested and appreciated.
STORYTELLING AND WRITING
"Blessed are the storytellers, because they can bridge oceans, marshal great forces, inspire and instruct, transcend all limits, transform hearts and minds. They can break down barriers and be the common thread for disparate humanities, reaching across distant borders."
Ron Perlman
In a world where content is king, you need a storyteller. A writer who can communicate and entertain.
From screenplays to business plans- from award winning advertising copy to corporate communications.
Whatever message you need to convey, there is no better messenger than Bill Glasser.
ON-CAMERA TELEVISION SPOKESPERSON
I have been featured on numerous television shows, in both scripted and improvisational capacities.
Voice-Over Acting
More than just a "radio voice."
A versatile and highly creative voice actor with a wide range.
From cartoon characters to professional corporate narration and everything in between.
Voice-Over Coaching and Training
I've directed, trained and coached television and radio reporters, anchors and journalists, as well as voice-over talent for commercials and computer games.
AWARDS AND RECOGNITION
A.I.R AWARD
ACHIEVEMENT IN RADIO
FOUR TIME WINNER,
IN WASHINGTON D.C. BALTIMORE AND BOSTON
BOSTON MAGAZINE
40 MOST POWERFUL
UNDER 40
RECOGNIZED FOR THE CREATIVE OVERHAUL AND INNOVATIVE LEADERSHIP OF LEGENDARY RADIO STATION WFNX
BILLBOARD MAGAZINE
MARKETING DIRECTOR OF THE YEAR, TOP TEN MARKET FINALIST
One of three finalists for one of the most highly coveted awards in the industry.
Recognized for creating and executing the nation's largest and most successful promotional events, the annual HFSTIVAL
Testimonials
Impressive people say nice things about Bill Glasser
“Bill Glasser is one of the funniest, most creative people I have ever met. When I first met him at WHFS, he was Creative Director. Never has the title been more true, in fact, it was an understatement. With an ever present twinkle of mischief in his eyes, Bill has always brainstormed ideas that were ahead of their time, and based in helping those less fortunate than himself. From the HFStival and early involvement with efforts such as Rock the Vote, Bill has made you smile, think, and work harder for a good cause than you ever thought possible. It makes so much sense that he is with America's Most Wanted. He is still the consummate pro, and still making a difference. He's a great family man, a great friend, and a man who makes those around him better everyday. I recommend Bill to anyone who values passion, creativity, and tons of heart.”
Wes Johnson
Washington Capitals Announcer
“I first met Bill Glasser when I was named Local Sales Manger at WHFS in DC. I was a first time manager and my only experience I had was passion to lead a sales team. Bill made that job a lot easier. Bill was very creative in coming up with different ideas that generated sales and results for our clients. Bill was a catalyst in building the first Alternative Rock Festival that started in a small park with one sponsor to a stadium show that generated over $1million in revenue. He also created a ski tour called the HFSkimos that we sold to airlines, ski areas and various other sponsors. Bill can create the very grand or deliver a customers needs in a creative way. If you are looking for a creative individual that understands the need to generate sales then Bill is your answer.”
Doug Abernathy
Regional Vice President, Radio One
“I have known Bill for over twenty years. He is the perfect left-brain/right-brain combination -- intensely creative but able to see the larger strategic side of things and where his actions fit in to the whole. I heartily recommend Bill to anyone in a creative or journalistic field who is looking for an enthusiastic, clever, person who gets (great) things done.”
Larry Rosin
President, Edison Research
“In the world of "outside the box thinking" Bill is King. This is probably the best opening statement that describes Bill. While working with him at WHFS Radio everyday we were challenged with developing more revenue with the same amount of inventory. Bill not only developed creative marketing ideas to promote the radio station......but also these ideas were ones that my staff could sell!! If you are searching for a strategist, a thinker, a developer, a marketer or creative brain mass....search no further!”
Michael Stotsky
General Sales Manager, CBS Radio
“Bill and I worked on a number of promotions together while he was at WHFS, and I was always in awe of his creativity and attention to detail. He knew his audience and he knew how to push the boundaries to create impact and success! In the fast-paced world of broadcasting, he was also that rare individual who could keep a cool, clear head and a great sense of humor through it all. Bill's experience and talent would be a huge asset to any organization.”
Diana Conconi
President, Conconi Communications
“Bill has consistently delivered intelligent, thoughtful, and highly entertaining programming for SiriusXM Satellite Radio, we love working with Bill and are amazed by his abilities as an on-air talent and as a producer!”
Amy Reyer, Director of Programming, SiriusXM Satellite Radio
“Bill is one of the most creative people I have ever had the pleasure of working alongside. He has an outstanding work ethic and extraordinary level of dedication and commitment to his work. He is a quick study and has a ready wit, which he employs with a deft sense of timing. The challenges that Bill took on at WHFS were enormous and he seemed to thrive on that. Don't try and tell this guy something can not be done. He WILL prove you wrong.”
C. Peter Clough
National Sales Manager, WHFS Radio (CBS Radio)
“We know we picked the right voice actor, because the quality was clear when we heard the awesome sound bites that resulted from your multiple sessions.
You were a Producer's dream to work with.
You are at the top of our "short list" of absolute favorite talent. I hope to have the chance to work with you again in the future.”
Marisa Bell, Producer Big Fish Games
“Thank you, Bill! Your fantastic improvisations were some of my favorite moments in the whole game!“
John Cutter, Creative Director/ Executive Producer- Big Fish Games
“Bill Glasser is one of the most diverse broadcasting professionals that I have ever met. Whether programming a radio station, creating marketing programs, producing on air segments or hosting a radio show, Bill is always at the top of his game. I have worked with Bill in almost every capacity during my time in the radio and record business and he has always been reliable, great at what he does and witty.”
Jocelyn Taub
Music Industry Executive
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou
